The Gem Quarry – www.GemQuarry.com
Business owner Kathy Scheller of The Gem Quarry already had her e-commerce website established when she contacted WWD. What wasn’t established was her website rankings in search results for the gem rocks she was selling. What she wanted was more visibility in search results, more traffic to her website, and ultimately increased sales of her specialty gem rocks.
The Gem Quarry had great products to sell but no visibility for interested buyers to find them in search. Like all e-commerce sites, The Gem Quarry needed and SEO plan. One that would achieve visibility on first page search results for keywords and phrases being searched for by their customers. One that would drive high quality traffic to their website and convert visitors into paying customers.
Objectives
- Increase website backlinks
- Increase website visibility in search results (first page)
- Increase website quality traffic
- Increase website conversion to sales (sales goals set)
Target Market
Hobbyists, rock collectors, spiritualists, jewelry makers, everyday consumers
Services Employed
Results
WWD created an organic SEO campaign to gain visibility in Google, Yahoo!, and Bing search engines. Our 7 Step SEO process resulted in top search engine position for keywords and phrases targeted from our keyword analysis results (see SEO Success below). Backlinks have been substantially increased from our custom backlink campaign driving up search visibility and traffic. And most importantly, online sales goals were met.
Brand trust was elevated by adding a customer testimonial sidebar widget where customers could submit their comments about the products they purchased and service they received. And problems identified during checkout led to an entire overhaul of the checkout process and credit card processing facility. This resulted in an increase of credit card sales that was being missed before.
Finally, Web Master accounts for Google, Yahoo!, and Bing insured that the website was being crawled correctly and that there were no issues being reported. Google analytics help track visitor behavior and identify areas for improvements.
SEO Success
Search position for keywords and phrases on Page 1 :
| Keyword | Google Position | Yahoo Position | Bing position |
| Clear Quartz Cluster | 3 | 1 | 1 |
| Flame Cut Quartz | 5 | 1 | 1 |
| Large Amethyst | 4 | 1 | 2 |
| Smoky Citrine | 4 | 1 | 2 |
| Patio Crystals | 3 | 2 | 1 |
| Large Quartz Cluster | 7 | 5 | 2 |
| XL Clear Quartz Cluster | 1 | 1 | 1 |
| XL Clear Quartz | 1 | 1 | 1 |
| Citrine Gemrock | 3 | 1 | 1 |
| Citrine Quartz Cluster | 1 | 2 | 1 |
| Smoky Citrine | 4 | 1 | 4 |
| Smoky Citrine Quartz | 8 | 1 | 2 |
| Smoky Quartz Cluster | 5 | 1 | 6 |
| Citrine Rainbow Sphere | 5 | 2 | 8 |
| Smelted Quartz Sphere | 1 | 7 | 1 |
Customer Comments
“When it comes to search engine optimization, Willamette Web Design is the company you want to talk to. They helped us gain the search visibility we’ve been looking for to take our business to the next level. Now our customers are finding our gemrocks on the first page of search results! And best of all, our online sales are right on target.” – Kathy Scheller, Owner
Are you satisfied with your current website rankings, traffic, and conversion?
Contact us today for a Web Design Analysis and Search Engine Optimization Site Review. Or call: (503) 806-0388.
