Markets Have Become Conversations

Social media is turning traditional marketing on it’s head. The social web has brought back the voice of the consumer, actively connecting with each other, sharing their own thoughts and experiences about your products and services. Do you know what they’re saying?  Whatever it is, one things for sure, consumers tend to trust conversations between themselves more than they trust advertisers.

Social media has become a means for businesses to increase brand awareness and facilitate conversations with customers. It benefits businesses and consumers by providing an additional channel for customer support, a way to receive direct feedback from customers and targeted markets, gain competitive insight, and a method of managing online reputation.

Our social media marketing programs are custom designed to generate content to get attention, spawn online conversation, and encourage sharing within social networks. The objective is to have the message spread from user to user, coming from a trusted source, as opposed to the brand or company itself.

What We Offer

WWD will help you join the conversation and make connections with key influencers in your brand’s niche (key bloggers, Twitter users, forum admins, etc). By leveraging these connections you’ll be positioned to establish rapport and long-term relationships with these influencers, who will in turn share your brand’s message with their networks. Listen, Learn, and Participate.

Listening Report
Listening to what’s being said about your brand, products, company, competitors, and keywords and phrases provides you with a starting point. It also tells you where the conversations are happening. What we’ll do:

• Report on who’s talking about you, what’s being said (positive or negative), and what social sites have the most conversation
• Report on competitor discussions and what competitors are doing in the social media space
• Report on content that’s resonates with your audience and potential new subject matter that can be exploited
• Report on who are the influencers you should connect with and the communities where they converse

Social Media Marketing Strategy
Now that you have the lay of the social media landscape, creating a strategy to achieve your goals will steer your social media marketing campaign. We’ll create a custom strategy based on your target market and goals and objectives. What we’ll do:

• Help define your campaign goals like enhance brand reputation, increase brand awareness, increase website backlinks, increase sales, increase lead generation, etc.
• Identify the online influencers (bloggers and social networkers) that mention your company or products that people listen to and trust
• Develop a content strategy that’s unique,  based on compelling information that has value so that it will get republished and shared
• Decide what social media tools should be used in your campaign based on the data analyzed and the content strategy devices

Create and Post Content
Using the information gathered and analyzed, the nature of the content and where it should be delivered will be apparent. What we’ll do:

• Help you write compelling content that’s relevant to the strategic plan, intended to engage the audience and create conversation
• Setup social media tools such as blogs, articles, images, videos, press releases, interactive website, social networking accounts, online community accounts
• Post content using social media tools

Engage and Facilitate conversation
Social media is not just another marketing channel to push content onto. It’s a place where you can engage your target audience and participate in conversation. Getting your audience to talk to each other about you in a positive way is the goal. What we do:

• Help you get the conversation started by coaching through example
• Provide feedback about your conversation and facilitation techniques

Measure and Monitor Results
If you can’t measure it, you can’t manage it. We’ll help you setup the tools to measure and monitor your progress. What we do:

• Decide what to measure based on the goals set forth in the strategy
• Setup measuring tools that will monitor your progress toward goals
• Help you analyze the data and evaluate if and what changes are necessary to the campaign
• Based on measurement results, determine what impact the campaign had on the achieving the goals

Are you satisfied with the conversation happening online about your company, brand, products, or services?