SEO provides the highest long-term ROI of any online marketing method

Search engines place website with the most relevant and trustworthy information at the top of their organic search results, right where most people look. But effective SEO is more than achieving high rankings and increased traffic, it’s generating quality traffic that leads to more desired visitor activity like lead generation, sales, or news letter sign-ups.

What We Offer

WWD will help you establish website relevance and trustworthiness. Our 7 Step SEO Process has everything you’ll need to get the search visibility your website deserves.

Step 1: Competitor Review
Knowing who your competitors are and why they’re succeeding online will help formulate a plan for online success. We’ll identify any special strategies that are being used to gain visibility and outline notable techniques that can be reused in our summary and recommendations. The outcome of the competitor review will drive the SEO strategy. What we do:

• Link Analysis – Number of inbound links and popularity, other notables
• SEO Readiness – Level of SEO on competitor sites
• Keyword Analysis – Keywords that have been chosen to be of importance
• Summary/Recommendations – Strategies to be used based on competitor reviews

Step 2: Website Audit
Knowing where to begin is always essential when embarking on an SEO campaign.  Determining your sites search engine readiness is the best place to create a baseline for what needs to be done. We’ll provide you with a report outlining any on-site factors that need to be corrected. What we do:

• Link Analysis – Number of inbound links and popularity, other notables
• SEO Readiness – Level of SEO friendliness of you site
• Analytics Review – Determine traffic patterns, visitor behavior, keywords used, conversion success
• Keyword Analysis – Identify keywords you rank for and search traffic for those keywords
• Competitor Comparison/Summary – Comparison to competitor analysis, advantages/disadvantages over competitors
• Recommendations – Strategies and tactics recommended to be used based on competitor reviews and website audit

Step 3: Site Optimization
Now that we know how your competitors are being successful and what areas of improvements are necessary for your own website, we can establish our search engine optimization plan. This may include changing page content to enhance value as well as provide relevancy to new keywords and phrases. Having compelling, high quality content that not only attracts visitors but has them sharing it, may be one of the most important factors in determining search engine ranking. What we do:

• Keyword Research – Identify relevant keywords and phrase that your target market is searching for and determine which will be most effective to target
• Provide Copy Write/Copy Edit – Recommend targeted keywords and phrases for existing copy write and additional content creation
• Update Page Code and Attributes – Update site structure, page meta-data, navigation, and other factors critical to SEO success

Step 4: Site Submission
Once your website has finished with the site optimization process it’s time to let search engines know that it is available to be crawled. The three main websites today, Google, Yahoo!, and Bing each have their own webmaster and website submissions capabilities. We’ll setup and manage these services for you to insure that your website is crawled regularly. In addition, removing any barriers that may prevent a website from properly being indexed is eliminated. What we do:

• Generate XML sitemap – Crawl map for search engines to guide them through your website
• Submit to Search Engines – Establish webmaster accounts on Google, Yahoo!, and Bing. Submit XML sitemap and verify proper site crawl
• Directory submission to Yahoo! and DMOZ

Step 5: Local Search Optimization
Since 40% of all search queries have local intent, local search optimization is especially important for businesses that receive a lot of traffic from geo-targeted search. And because mobile search generally pulls its results from local search engines, it’s even more important to be optimized. What we do:

• Establish Local Search Listings -  Claim listings on Google, Yahoo!, Bing, Best of the Web, and Yelp
• Create Citations – Get your business name/address/website on as many listing sites as possible
• Identify Local Authority Sites for Customer Reviews – Local search engines, local blogs, locally focused directories
• Implement a Customer Review Strategy
• Verify local search visibility

Step 6: Link Building
Off-site promotion of your website to increase quality backlinks (inbound links) is one of the most important factors in determining search rankings. WWD will create a link building program that combines several techniques in an ethical manner(white hat) to increase the quality of your backlinks and ultimately search rankings. What we do:

• Analyze Competitor Backlinks – Identify backlinks of your top ranking competitors and get same
• Link Baiting – Create engaging content that people want to share with others
• Social Media – Disseminate links through channels such as Twitter, Facebook, and YouTube
• Press Releases – Submit relevant press release articles to PR Web and PR Newswire

Step 7: Analytics and Web Position Monitoring
During the contract period WWD will be monitoring and reporting detailed statistics about the visitors to your website. Site traffic and visitor behavior will help determine if we need to make adjustments and if we are achieving our SEO goals. Web position reports will track keyword performance, position changes and trends in search engine placement for our targeted keywords and phrases.

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