Isn’t Social Media Just a Passing Fad?

Not so long ago social media seemed so new and different that it was considered an experimental part of the marketing plan. Not so today. In fact, if social media isn’t part of your strategic marketing plan you’re likely missing a huge opportunity. When done properly, a SMM (social media marketing) campaign can create many more access points to potential customers and clients. These points can then be leveraged to create content, context, connection, and community. Doing that well can also add to lead generation, nurturing, and conversion. And there you have it, that’s how social media can help your business.

But social media isn’t used in my industry…

Many small business owners still think that because they don’t have a hi-tech product or service they can disregard the power of online social media tools. In fact, using social media in industries that are slow to adopt it can give you the edge over your competition. Social media is useful for almost every type of business. Even professional services can build their online reputation and increase trust. By taking advantage of social media, businesses can make themselves more accessible, more personable, and maintain long term connections. For a small business looking to increase referrals, social media can be a powerful tool.

Don’t think your customers and clients are users of social media? Just take a look at the most recent social media statistics:

Facebook

• More than 400 million active users
• 50% of our active users log on to Facebook in any given day
• Average user has 130 friends
• People spend over 500 billion minutes per month on Facebook
• There are over 160 million objects that people interact with (pages, groups and events)
• Average user is connected to 60 pages, groups and events
• Average user creates 70 pieces of content each month
• More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

Twitter

• Twitter gets more than 300,000 new users every day
• There are currently 110 million users of Twitter’s services
• Twitter receives 180 million unique visits each month
• There are more than 600 million searches on Twitter every day
• Over 60% of Twitter use is outside the U.S.
• More than a third of users access Twitter via their mobile phone

Blogging

• 77% of Internet users read blogs
• There are currently 133 million blogs listed on leading blog directory Technorati
• 60% of bloggers are between the ages 18-44
• One in five bloggers update their blogs daily
• Two thirds of bloggers are male
• Corporate blogging accounts for 14% of blogs
• 15% of bloggers spend 10 hours a week blogging
• More than half of all bloggers are married and/or parents
• More than 50% of bloggers have more than one blog
• Bloggers use an average of five different social sites to drive traffic to their blog

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