A place for evangelism to grow

Whatever your social media marketing strategy it’s likely to include social networking. Millions of people are flocking to Facebook , Twitter, MySpace, LinkedIn and other social networking sites each day. In fact, Facebook members spend over 500 billion minutes per month on their Facebook accounts according to Facebook.

Many companies and organizations have responded with Facebook Fan Pages, Twitter communities, LinkedIn Groups, and other methods within social networks to engage their customers. All great ways to create entry points for learning about a brand, company, or product.

But for the most loyal, most active and most valuable customers (i.e. the evangelist), it may not be enough. What these customers are looking for is a custom social network. A venue for customers to discuss, debate, and promote, your products and services. Give them what their looking for in an online community, one that you control, one where you participate along side.

What We Offer

WWD will help you create a custom social network tailored to meet your company or organizations needs. This could be as a standalone social networking site or integrated with your existing website. This includes:

Social Networking Strategy
Using your goals and objectives we’ll create a strategy for your custom social network. This will include how it fits into your current social media marketing strategy, how the site will be setup, managed and maintained, features of the site, launch plan, and how we’ll measure success.

Network Creation
We’ll create a company branded social networking site that has all the features of a modern social network site. Features include:

• Branding – Consistent with current company logo, colors, look and feel.
• Unique Member Profiles – Customizable profile pages, choice of widgets and profile applications.
• Moderation & Privacy – Public or private for members only. Moderate members before they join. Moderate photos, videos, groups, chat and events before items are posted.
• Invite and Share – Rich invitation engine, with full web address book and .csv file importing to enable members to invite new members. Members can also cross-post status updates on Twitter and Facebook, and share content across the Internet with additional built-in tools.
• Latest Activity – A real-time, dynamic activity feed of everything happening across your Network, including status updates from members. Track activity and encourage more engagement.
• RSS Feeds – Pull in one or more RSS feeds from a blog, website or news source for an ongoing stream of information flowing into your Network. Outgoing RSS feeds for features on public Networks are also available automatically.
• Photos and Videos – Allow members to upload and share photos and videos. Automatically present members with the option to embed your branded photo slideshows or video players anywhere on the Web, with a link back to your Network.
• Chat – Enable members to see who’s online and chat in real-time. Choose to have chat appears as a persistent bar across the bottom of the Network or as a dedicated tab.
• Groups – Create groups on your Network with images, membership, comments and a dedicated discussion forum. Give members the ability to collaborate by sub-group; geography, committees, special interests.
• Discussion Forum – Add a rich single or multi-threaded discussion forum with categories, photos and attachments. Limit forum topic creation to just you, or open it up to all of the members.
• Blogs for Every Member – Enable blogging for every member of your Network. Display everyone’s blog posts as a tab, or choose to feature specific blog posts on your Network’s Main Page. Enlist members to be your editorial and content creation team.
• Events – Organize events and track RSVPs. Limit event creation to just you, or open it up to all members.

Community Management
Social networks need community managers to build, grow and manage communities around a brand or cause. We’ll guide you through the role of the community manager, teaching by example. If you would prefer us to be your community manager we can accommodate.

Training
Once your network is launched you’ll need to know how to manage and maintain it. We’ll provide one-on-one or group training which includes written documentation and/or video instructions. If you would prefer us to manage your network we can accommodate.

Are you satisfied with the conversation happening online about your company, brand, products, or services?